10 unusual ideas to promote virtual events in 2022
As more companies begin to realize the benefits of communicating with customers virtually, it's important to keep up with trends when it comes to promotion. In this article, we'll take a look at some unusual ideas for promoting virtual events in 2022 - tips to help you grab attention without spending a lot of resources.
Ideas for promoting virtual events
Regardless of the duration of the event itself, the channels for promoting events can be the same for both large and small events. We have prepared 10 unusual but easy-to-implement ideas for promoting a virtual event that will help you attract the attention of thousands of people.
1. Cooperation with sponsors
Yes, we know it's your job to advertise sponsors. But who said they can't advertise you too? If the audience of sponsors may be relevant to your virtual event, contact them and ask them to advertise on their website or social media. To save time, prepare the content you want to post ahead of time.
2. Slack communities, Telegram channels and forums
There are thousands of channels on Slack, Telegram, and announcement forums that anyone can freely join. Depending on the theme of the virtual event, select the appropriate channels or forums that may potentially be interested in attending your event.
3. Hidden features of Google
Not only Google Ads can make your virtual event stand out. If your organization has a Google My Business account, post your ad there. The service also allows you to track ad performance and check analytics.
If your virtual event is a regular one, consider creating a Wikipedia page about it. Tell us about the history of the event, its purpose, and the impact it has. You can also describe who is behind the processes or add some interesting facts about the event.
5. Event on Linkedin
Recently, Linkedin allowed you to create separate pages for events. Just like on Facebook, you can set up an event with basic information about it, making it easier to promote your virtual event on Linkedin.
6. The Power of Influential Speakers
Make a list of event speakers who have their own large audience and ask them for a favor. These influencers are always happy to share the preview of their next talk, urging their readers to attend the event.
7. Event forums and communities
Think about what problems your virtual event can help solve, then join the relevant forums and communities that talk about it. Be as specific as possible, because your task is to help first, and only then to promote.
When working with various vendors such as design, video or sound companies, think of them as an additional source of promotion for your virtual event. Where appropriate, ask about the social media post. In turn, you can recommend them to your audience.
9. Education Blog Landing Page
Use your event landing page to provide valuable content that people will want to share: articles, tools, interviews will increase brand awareness of your virtual event and make it more visible.
10. Share the experience of «creating»
If you're having trouble marketing content for your event, try sharing some behind the scenes of your work. Submit photos and videos of preparation, or even stories of difficulties or setbacks you have experienced. This will help you connect with your readers and build empathy in them.
The combination of the proposed methods will make it easier for you to promote a virtual event. If you're stuck at the next stage of planning and need advice, book a free consultation with an OnlineExpo virtual event expert.